CPSC 2.0: Safety via social media

CPSC is launching “CPSC 2.0,” a comprehensive social networking initiative that allows the agency to directly reach millions of consumers with lifesaving safety information. The centerpiece of the initiative is CPSC’s “OnSafety” blog, which contains messages, articles, videos, podcasts, and other information. It features a ‘Recall Widget’ tool that anyone can add to their website to list recent recalls. CPSC can now also be found on YouTube, Twitter, and FlickR. According to Chairman Inez Tenenbaum, CPSC plans to use every available technology to forward its safety education goal.

The launch of CPSC 2.0 coincides with CPSC’s Furniture and TV Tip-over Education Campaign. CPSC hopes to raise public awareness of tip-over dangers in the home through dramatic videos, blogging, and podcasting.